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市场篇

市场环境

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  Marketing Environment
  市场环境
 
  随着移动互联网浪潮的到来,催生医疗的各个细分领域如诊断、个人护照、治疗等都将全面进入智能化时代,远程预约、远程医疗、慢性病监控、大数据综合解决方案等改变现有的医疗健康服务模式,移动医疗市趋必将掀起一轮新的投资热潮。
 
  With the advent of the Internet wave,it spawned various segments such as medical diagnosis,personal care,treatment.So we enter the intelligence era of remote reservation,telemedicine,chronic disease monitoring,and large data integration solutions to change the existing medical and health service model.Mobile health market is bound to set off a new round of investment booom.
 
  2011-2017年中国移动医疗(服务类)市场规模状况
 
  艾媒咨询(IIMedia Research)数据显示,2012年中国移动医疗市场规模达到18.6亿元,较上年增长17.7%。预计到2017年底,中国移动医疗市场规模将突破百亿元,达到125.3亿元,年复合增长率达70%以上。
 
  艾媒咨询(IIMedia Research)分析认为,随着国内移动互联网的发展、大众对医疗健康的关注,移动医疗将得到一定的成长,但很多医疗机构和政府对移动应用、云计算等概念还需要一段时间的引导和教育,预计在2015年实现快速发展。
 
  2011-2017 The Mobile Medical(service)Marketing Status
 
  IIMedia Research data shows that in 2012 Chinese mobile health market reached 1.86 billion RMB,an increase of 17.7%over the previous year,Expected to end 2017 Chinese mobile health market will exceed ten billion RMB,reaching 12.53 billion RMB,the annual compound growth rate of over 70%.
 
  IIMedia Research analysis detects that,with the decelopment of the domestic mobile Internet,public concern about medical health,mobile health will get some growth,but many medical institutions and the Government's concept of mobile applications,cloud computing will be some time before guidance and education and is expected to achieve rapid growth in 2015.